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Baselworld organizers respond to Swatch Group’s cancellation

While announcing numerous innovations for 2019, the organizers of Baselworld, the world’s most important trade show for watches, jewellery and gemstones, responded with regret to Swatch Group’s announcement of its intention to stay away from Baselworld 2019.


René Kamm, CEO of MCH Group, says: “We extraordinarily regret Swatch Group’s decision. The cancellation is all the more surprising for us because this news reaches us at a point in time when new management has arrived with a new team, new esprit and many new ideas.”

Michel Loris-Melikoff, who became Baselworld’s new Managing Director on 1 July 2018, explained that the transformation of Baselworld from an order platform to a marketing, communications and events platform will be prioritized in 2019.

New formats and ideas will be presented and implemented. The highlights from Les Atéliers, i.e. the best creations by independent watchmakers, will be presented in Hall 1.0 South, which was not used last year. Hall 1.1 will be the venue for “The Loop”, an area which will present an exhibition about the art of watchmaking (“Métiers des Horlogers”). A diverse selection of catering options, ranging from takeaway to an exclusive three-star restaurant, will be available for exhibitors and visitors.  The catering areas thus move from the show’s periphery to its centre. Another highlight is the new “Show Plaza” in Hall 1.2, which will bring together the best jewellery manufacturers. A 240° catwalk with numerous LED screens will make it possible to stage jewellery in totally innovative ways.

Loris-Melikoff also announced intensive discussions with representatives of Basel’s hotel and restaurant industry, with the goal of achieving constructive solutions. The objective is to draw up and sign a “Charta” with partner hotels to guarantee a reasonable price level. In return, Baselworld would recommend the hotels as the show’s partners.

He also emphasizes that the other big Swiss watch brands, including Rolex, Patek Philippe and the brands of the LVMH Group, will also participate in Baselworld in 2019. He hopes that a successful edition of Baselworld in 2019 will motivate Swatch Group to again participate in the show in the future. baselworld.com

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Time and Watches: Baselworld organizers respond to Swatch Group’s cancellation
Baselworld organizers respond to Swatch Group’s cancellation
The organizers of Baselworld explains the new formats and ideas that will be implemented for the 2019 edition of the show.
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Time and Watches
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