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SEVENFRIDAY - M2/04 “The Whisky”

SEVENFRIDAY celebrates its 10th anniversary with the new M2/04 The Whisky. Price: CHF 1,608
SEVENFRIDAY celebrates its 10th anniversary with a new timepiece that intends to be a distillation of some of the key ingredients that contributed to the success of the brand and its products.

SEVENFRIDAY M2/04 “The Whisky”

The new M2/04 is nicknamed “The Whisky” for its warm tones typical of spirits distilled from malted grain. 
  
SEVENFRIDAY M2/04 “The Whisky”

Taking centerstage is a stamped rhodium 7F logo and, around it, a nod the age of the brand. Characterised by two sector displays at 3 o’clock indicating - from right to left - hours and minutes, the unique dial has a multi-layer construction with a blend of various metals and finishes.

SEVENFRIDAY M2/04 “The Whisky”

To frame it, we have a polished stainless steel bezel with a grooved line refilled with black Berlac painting and a case body enhanced by a "bouchonné" brass PVD (Physical Vapor Deposition) treatment. The crown is positioned at 9 o'clock.

SEVENFRIDAY M2/04 “The Whisky”

SEVENFRIDAY M2/04 “The Whisky”

Measuring 47.6 mm x 47 mm with a thickness of 14.8 mm including the sapphire crystal with anti-reflective coating, the M2/04 is water resistant up to a pressure of 3 ATM (approximately 30 metres / 100 feet).

SEVENFRIDAY M2/04 “The Whisky”

SEVENFRIDAY M2/04 “The Whisky”

The solid case back reveals key information on the product while remarking that this model is an off-series produced in a limited run of just 300 units.

SEVENFRIDAY M2/04 “The Whisky”

The movement of choice is the self-winding Miyota 8215 calibre beating at 21,600 vibrations per hour (4 Hz) with a 40-hour power reserve. Owned by Citizen, Miyota is a Japanese company specialized in the production of quartz and mechanical movements. 

This model also integrates a Near Field Communication (NFC) chip that enables the authentication and three-year warranty registration of the watch using the brand's proprietary app.


Completed by a brown straight-cut suede calfskin leather strap with tone on tone stitchings, the new SEVENFRIDAY M2/04 “The Whisky”(ref. SF-M2/04) has a price of CHF 1,608 excluding local sales taxes. sevenfriday.com

SEVENFRIDAY M2/04 “The Whisky”

COMMENTS

Name

A. Lange & Sohne,125,AkriviA,10,Alain Silberstein,2,alarm,13,Alpina,13,Andersen Geneve,2,Andersmann,2,Andreas Strehler,5,Angelus,5,annual calendar,39,Anonimo,15,Anthony de Haas,1,Antiquorum,2,Antoine Martin,2,Antoine Preziuso,1,Apple,2,Apple Watch,2,Aquadive,2,Aquastar,1,Armin Strom,67,Arnold and Son,23,Astarwatch,1,Atelier de Chronometrie,1,Ateliers deMonaco,2,Atmos,1,Auctions,76,Audemars Piguet,74,Autodromo,1,automaton,2,BA111OD,1,Ball Watch,1,Bamford,2,Baselword 2022,1,Baselworld,8,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baselworld 2018,75,Baselworld 2019,41,Baselworld 2020,2,Baume,4,Baume et Mercier,52,Bell & Ross,35,Bernard Lederer Universe,1,Bernhard Lederer,2,Bernhard Zwinz,1,bespoke,1,Blancpain,81,BLU,1,blue dial,3,Bonhams,2,Bovet,11,Brands histories,1,Breguet,109,Breitling,64,Bremont,1,Bremont Watch Company,4,Breva,2,bronze,25,Bücherei,1,Bulgari,98,Bulova,1,Burberry,1,C3H5N3O9,1,carbon,2,carillon,3,Carl F. Bucherer,3,Carl Suchy,1,Carrera,11,Cartier,45,ceramic,12,Certina,8,Chanel,4,Chaumet,3,chiming hour,10,Chopard,36,Christiaan van der Klaauw,1,Christie's,7,Christophe Claret,5,Christopher Ward,10,chronograph,616,chronometer,35,Chronoswiss,5,Citizen,3,co-axial,1,column-wheel,7,complete calendar,21,complications,85,concept watch,5,Concord,1,constant-force,39,Corum,18,Credor,1,CSEM,1,Cuervo y Sobrinos,1,Cyrus,25,Czapek,6,Dan Niederer,1,Davosa,1,Daytona,5,De Bethune,26,de Grisogono,3,dead seconds,20,detent escapement,2,DeWitt,9,digital display,1,dive watches,18,diving,8,diving watches,334,double regulator,3,Doxa,25,drei,1,dress watches,453,dual time,93,Ebel,1,Eberhard,34,Edouard Koehn,2,Edox,5,El Primero,38,Emile Chouriet,1,Emmanuel Bouchet,1,Emmanuel Breguet,1,enamel dial,10,enamelling,15,Equation of time,9,ETA,1,Eterna,18,exhibitions,1,F.P.Journe,36,Faberge,2,factory tours,3,Favre-Leuba,1,feature article,68,features,105,Felipe Pikullik,1,Ferdinand Berthoud,7,flyback,51,Fondation de la Haute Horlogerie,1,Fortis,8,Franc Vila Founder,1,Franck Muller,7,Frederic Jouvenot,1,Frederique Constant,14,Furlan Marri,1,FVF,1,Gallet,1,Geneva Watchmaking Grand Prix,8,Georg Jensen,1,George Daniels,4,Gerald Charles,2,Gerald Genta,10,Girard-Perregaux,46,Glashuette,18,Glashuette Original,74,Glashütte,32,Glashütte Original,107,Glycine,4,GMT,106,GoS,1,GoS Watches,1,GPHG,17,GPHG 2020,3,GPHG 2021,3,GPHG 2022,3,GPHG2019,1,Graham,6,Grand Feu,5,Grand Prix d’Horlogerie de Geneve,15,Grand Seiko,25,Grande Complication,26,Grande Sonnerie,7,Greubel Forsey,36,greubelforsey,1,Gronefeld,10,Grönefeld,8,Grossmann,3,guilloché,6,H. Moser and Cie,44,H20 Watch,1,Habring,9,Habring2,10,Hajime Asaoka,2,Hallmark of Geneva,2,Hamilton,32,hands-on,95,Hanhart,10,Harry Winston,11,Hautlence,6,Hermes,26,Heuer,2,high jewellery,1,high-frequency,1,Hublot,44,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,15,Icon,1,In pictures,11,independent watchmaker,18,industry news,209,interview,6,Interviews,6,IWC,145,Jaeger-LeCoultre,114,Jaquet Droz,58,Jean-Francois Mojon,1,Jean-Marc Pontroué,1,JeanRichard,3,jumping hours,34,Junghans,9,Kaj Korpela,1,Kari Voutilainen,9,Kenissi,1,Korpela,1,Krayon,4,Kudoke,4,Kurono,2,L'Epee 1839,1,Labails,1,Ladies watches,170,Lang & Heyne,3,Lange,44,large date,2,Laurent Ferrier,25,Laureus,2,Le Garde Temps,1,Lederer Watches,2,Leica,2,Lemania,1,Leroy,3,Linde Werdelin,2,Longines,76,Louis Erard,16,Louis Moinet,7,luxury steel watch,19,LVMH,9,LVMH 2020,6,M.A.D.Edition,2,M.A.D.Editions,2,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,Marc Lang,1,marine chronometer,1,Maurice de Mauriac,2,Maurice Lacroix,17,MB&F,55,MCT,1,MeisterSinger,75,meteorite,2,metiers d'art,1,Mickey Mouse,2,Mido,44,military watches,14,Minerva,2,Ming,1,Minute Repeater,56,monopusher chronograph,4,Montblanc,55,moon phases,112,Moritz Grossmann,30,Moser,39,Muhle,5,Mühle-Glashütte,4,mystery watches,4,Nautilus,11,New Britain Corp,1,new watches,3166,Nomos,60,Norqain,31,Ochs und Junior,5,Officine Panerai,94,Omega,171,Only Watch,9,Only Watch 2015,4,Only Watch 2017,2,Only Watch 2019,3,Only Watch 2021,4,Oris,39,paillonne,1,Panerai,97,Parmigiani,11,Parmigiani Fleurier,30,Pascal Coyon,1,Patek,50,Patek Philippe,126,Pedrozo & Piriz,1,perpetual calendar,131,Perrelet,10,Petermann Bedat,2,Phenomen,1,Philippe Dufour,1,Phillips,8,Piaget,24,Pierre DeRoche,2,pilot watch,93,Pisa,8,Pisa Circle,8,Pita,1,planetarium,2,platinum,5,pocket watch,3,pocket watches,2,Poincon de Geneve,2,Porsche Design,17,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,5,Purnell,1,quartz,9,Rado,18,Ralf Tech,3,Ralph Lauren,2,rattrapante,19,Raul Pages,1,Raymond Weil,1,rectangular watches,13,reddot award,1,regatta,1,regulator,21,remontoire,5,Remy Cools,1,Reservoir,2,resonance,18,Ressence,10,retrograde,9,Revelation,1,Reverso,22,review,95,RGM,1,RGM Watch Co.,1,Richard Mille,99,Richemont,4,Richmond,1,Roger Dubuis,11,Roger Smith,1,Roger W. Smith,1,Rolex,60,Romain Gauthier,12,Romain Jerome,1,Royal Oak,30,Rudis Sylva,1,sapphire,3,Seamaster,5,Seiko,32,SevenFriday,20,SIHH,3,SIHH 2012,4,SIHH 2013,25,SIHH 2014,36,SIHH 2015,43,SIHH 2016,44,SIHH 2017,40,SIHH 2018,43,SIHH 2019,53,Singer,5,Singer Reimagined,8,single hand,20,single-hand watches,23,Sinn,14,skeleton,29,smartwatch,9,solar energy,1,Sotheby's,5,Speake-Marin,4,Speedmaster,32,split seconds,16,sport,1,sport watches,816,Spring Drive,2,square watches,2,squelette,50,steampunk,1,Steinhart,1,striking time,16,SuisseMecanica,1,sunrise,2,sunset,2,Swatch,5,Swatch Group,19,Sylvain Pinaud,2,table clocks,4,Tag Heuer,153,technical insight,3,terra Cielo Mare,1,Theo Auffret,1,Tiffany,17,Tissot,6,titanium,5,top news,297,Torsti Laine,1,tourbillon,327,Trilobe,3,Tudor,31,Tulloch,1,Tutima,3,ultra thin,30,Ulysse Nardin,36,Unimatic,1,Union Glashutte,12,Urban Jurgensen,29,Urwerk,21,Vacheron Constantin,78,Van Cleef & Arpels,7,Vauchier Fleurier,1,Vianney Halter,5,video,1,vintage watches,3,Vulcain,11,wandering hours,1,watches,1,Watches & Wonders,40,Watches & Wonders 2020,19,Watches & Wonders 2021,28,Watches & Wonders 2022,34,Watches & Wonders 2023,2,Watches&Wonders,4,WatchesandWonders2022,35,WatchesandWonders2023,2,Winnerl,1,worldtime,49,Zannetti,1,Zeitwerk,2,Zeitwinkel,1,Zenith,103,Zodiac,9,
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Time and Watches | The watch blog: SEVENFRIDAY - M2/04 “The Whisky”
SEVENFRIDAY - M2/04 “The Whisky”
SEVENFRIDAY celebrates its 10th anniversary with the new M2/04 The Whisky. Price: CHF 1,608
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