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SEVENFRIDAY - M2/04 “The Whisky”

SEVENFRIDAY celebrates its 10th anniversary with the new M2/04 The Whisky. Price: CHF 1,608
SEVENFRIDAY celebrates its 10th anniversary with a new timepiece that intends to be a distillation of some of the key ingredients that contributed to the success of the brand and its products.

SEVENFRIDAY M2/04 “The Whisky”

The new M2/04 is nicknamed “The Whisky” for its warm tones typical of spirits distilled from malted grain. 
  
SEVENFRIDAY M2/04 “The Whisky”

Taking centerstage is a stamped rhodium 7F logo and, around it, a nod the age of the brand. Characterised by two sector displays at 3 o’clock indicating - from right to left - hours and minutes, the unique dial has a multi-layer construction with a blend of various metals and finishes.

SEVENFRIDAY M2/04 “The Whisky”

To frame it, we have a polished stainless steel bezel with a grooved line refilled with black Berlac painting and a case body enhanced by a "bouchonné" brass PVD (Physical Vapor Deposition) treatment. The crown is positioned at 9 o'clock.

SEVENFRIDAY M2/04 “The Whisky”

SEVENFRIDAY M2/04 “The Whisky”

Measuring 47.6 mm x 47 mm with a thickness of 14.8 mm including the sapphire crystal with anti-reflective coating, the M2/04 is water resistant up to a pressure of 3 ATM (approximately 30 metres / 100 feet).

SEVENFRIDAY M2/04 “The Whisky”

SEVENFRIDAY M2/04 “The Whisky”

The solid case back reveals key information on the product while remarking that this model is an off-series produced in a limited run of just 300 units.

SEVENFRIDAY M2/04 “The Whisky”

The movement of choice is the self-winding Miyota 8215 calibre beating at 21,600 vibrations per hour (4 Hz) with a 40-hour power reserve. Owned by Citizen, Miyota is a Japanese company specialized in the production of quartz and mechanical movements. 

This model also integrates a Near Field Communication (NFC) chip that enables the authentication and three-year warranty registration of the watch using the brand's proprietary app.


Completed by a brown straight-cut suede calfskin leather strap with tone on tone stitchings, the new SEVENFRIDAY M2/04 “The Whisky”(ref. SF-M2/04) has a price of CHF 1,608 excluding local sales taxes. sevenfriday.com

SEVENFRIDAY M2/04 “The Whisky”

COMMENTS

Name

A. Lange & Sohne,137,Accutron,1,AkriviA,10,Alain Silberstein,3,alarm,16,Alpina,14,Andersen Geneve,2,Andersmann,2,Andreas Strehler,5,Angelus,5,annual calendar,43,Anonimo,15,Anthony de Haas,1,Antiquorum,4,Antoine Martin,2,Antoine Preziuso,1,Apple,2,Apple Watch,2,Aquadive,2,Aquastar,1,Armin Strom,76,Arnold and Son,26,Artime,1,Astarwatch,1,Atelier de Chronometrie,1,Ateliers deMonaco,2,Atmos,1,Auctions,92,Audemars Piguet,93,Autodromo,1,automaton,2,BA111OD,1,Ball Watch,1,Bamford,2,Baselword 2022,1,Baselworld,8,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baselworld 2018,75,Baselworld 2019,41,Baselworld 2020,2,Baume,4,Baume & Mercier,11,Baume et Mercier,65,Bell & Ross,39,Bernhard Lederer,4,Bernhard Zwinz,1,bespoke,1,Blancpain,93,blue dial,3,Bonhams,2,Bovet,12,Brands histories,1,Breguet,123,Breitling,73,Bremont,1,Bremont Watch Company,4,Breva,2,bronze,28,Bücherei,1,Bucherer,1,Bulgari,114,Bulova,2,Burberry,1,C3H5N3O9,1,carbon,3,carillon,3,Carl F. Bucherer,4,Carl Suchy,1,Carrera,17,Cartier,46,ceramic,20,Certina,11,Chanel,4,Chaumet,3,chiming hour,13,Chopard,42,Christiaan van der Klaauw,1,Christie's,9,Christophe Claret,5,Christopher Ward,14,chronograph,720,chronometer,39,Chronoswiss,6,Citizen,4,co-axial,1,column-wheel,7,complete calendar,27,complications,88,concept watch,5,Concord,1,constant-force,39,Corum,18,Credor,1,CSEM,1,Cuervo y Sobrinos,1,Cyrus,32,Czapek,8,Dan Niederer,1,Davosa,1,Daytona,7,De Bethune,28,de Grisogono,3,dead seconds,21,Delma,1,detent escapement,4,DeWitt,9,digital display,1,dive watches,57,diving,8,diving watches,378,double regulator,3,Doxa,34,drei,1,dress watches,504,dual time,101,Ebel,2,Eberhard,35,Edouard Koehn,5,Edox,6,El Primero,41,Emile Chouriet,1,Emmanuel Bouchet,1,Emmanuel Breguet,1,enamel dial,12,enamelling,15,Equation of time,9,ETA,1,Eterna,18,exhibitions,1,F.P.Journe,38,Faberge,2,factory tours,3,Favre-Leuba,1,feature article,82,features,118,Felipe Pikullik,2,Ferdinand Berthoud,8,flyback,55,Fondation de la Haute Horlogerie,1,Formex,1,Fortis,9,Franc Vila Founder,1,Franck Muller,7,Frederic Jouvenot,1,Frederique Constant,15,Furlan Marri,1,FVF,1,Gallet,1,Garrick,1,Geneva Watchmaking Grand Prix,8,Georg Jensen,1,George Daniels,4,Gerald Charles,2,Gerald Genta,12,Girard-Perregaux,48,Glashuette,19,Glashuette Original,88,Glashütte,33,Glashütte Original,121,Glycine,4,GMT,128,GoS,1,GoS Watches,1,GPHG,20,GPHG 2020,3,GPHG 2021,3,GPHG 2022,3,GPHG 2023,3,GPHG2019,1,Graham,6,Grand Feu,5,Grand Prix d’Horlogerie de Geneve,16,Grand Seiko,33,Grande Complication,28,Grande Sonnerie,8,Greubel Forsey,38,greubelforsey,1,Gronefeld,10,Grönefeld,8,Grossmann,3,guilloché,8,H. Moser and Cie,49,H20 Watch,1,Habring,10,Habring2,11,Hajime Asaoka,2,Hallmark of Geneva,2,Hamilton,37,hands-on,118,Hanhart,15,Harry Winston,11,Hautlence,6,Hermes,26,Heuer,2,high jewellery,2,high-frequency,3,Hublot,59,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,16,Icon,1,In pictures,17,independent watchmaker,35,industry news,227,interview,8,Interviews,8,IWC,166,Jacques Bianchi,1,Jaeger-LeCoultre,123,Jaquet Droz,58,Jean-Francois Mojon,1,Jean-Marc Pontroué,1,JeanRichard,3,jumping hours,36,Junghans,11,Kaj Korpela,1,Kari Voutilainen,10,Kenissi,1,Kollokium,1,Korpela,1,Krayon,4,Kudoke,5,Kurono,2,L.Leroy,1,L'Epee 1839,1,Labails,1,Ladies watches,191,Lang & Heyne,4,Lang 1943,1,Lange,48,large date,3,Laurent Ferrier,25,Laureus,2,Le Garde Temps,1,Lederer Watches,4,Leica,3,Lemania,1,Leroy,4,Linde Werdelin,2,Longines,94,Louis Erard,27,Louis Moinet,7,Louis Vuitton,1,luxury steel watch,24,LVMH,10,LVMH 2020,6,M.A.D.Edition,3,M.A.D.Editions,3,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,Marc Lang,1,marine chronometer,2,Marqueterie,1,Maurice de Mauriac,2,Maurice Lacroix,26,MB&F,65,MCT,1,MeisterSinger,90,meteorite,3,metiers d'art,2,Mickey Mouse,2,Mido,59,military watches,14,Minerva,3,Ming,1,Minute Repeater,62,monopusher chronograph,4,Montblanc,57,moon phases,121,Moritz Grossmann,31,Moser,44,Muhle,6,Mühle-Glashütte,5,mystery watches,4,Nautilus,12,New Britain Corp,1,new watches,3599,Nivada,2,Nomos,76,Norqain,31,Ochs und Junior,6,Officine Panerai,103,Omega,191,Only Watch,15,Only Watch 2015,4,Only Watch 2017,2,Only Watch 2019,3,Only Watch 2021,4,Only Watch 2023,10,Oris,42,paillonne,1,Panerai,106,Parmigiani,14,Parmigiani Fleurier,33,Pascal Coyon,1,Patek,56,Patek Philippe,133,Pedrozo & Piriz,1,perpetual calendar,146,Perrelet,11,Petermann Bedat,3,Phenomen,1,Philippe Dufour,1,Phillips,10,Piaget,34,Pierre DeRoche,2,pilot watch,113,Pininfarina,1,Pisa,14,Pisa 1940,2,Pisa Circle,13,Pita,1,planetarium,2,platinum,7,pocket watch,3,pocket watches,2,Poehlmann-Bresan,2,Poincon de Geneve,2,Porsche Design,17,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,5,Purnell,1,quartz,10,Rado,19,Ralf Tech,3,Ralph Lauren,2,rattrapante,23,Raul Pages,2,Raymond Weil,4,rectangular watches,16,reddot award,1,regatta,1,regulator,26,remontoire,5,Remy Cools,1,Renaud Tixier,1,Reservoir,2,resonance,21,Ressence,12,retrograde,10,Revelation,1,Reverso,26,review,119,RGM,1,RGM Watch Co.,1,Richard Mille,110,Richemont,4,Richmond,1,Roger Dubuis,11,Roger Smith,1,Roger W. Smith,1,Rolex,68,Romain Gauthier,12,Romain Jerome,1,Royal Oak,39,Rudis Sylva,1,sapphire,4,Schwarz Etienne,1,Seamaster,9,Seiko,41,SevenFriday,24,SIHH,3,SIHH 2012,4,SIHH 2013,25,SIHH 2014,36,SIHH 2015,43,SIHH 2016,44,SIHH 2017,41,SIHH 2018,43,SIHH 2019,53,Simon Brette,2,Singer,6,Singer Reimagined,10,single hand,27,single-hand watches,32,Sinn,16,skeleton,35,smartwatch,9,solar energy,1,Sotheby's,8,Speake Marin,6,Speake-Marin,6,Speedmaster,34,split seconds,22,sport,1,sport watches,934,sportwatches,1,Spring Drive,2,square watches,3,squelette,57,steampunk,1,Steinhart,1,Strehler,1,striking time,16,SuisseMecanica,1,sunrise,2,sunset,2,Swatch,9,Swatch Group,23,Sylvain Pinaud,2,table clocks,4,Tag Heuer,172,tantalum,1,technical insight,3,terra Cielo Mare,1,Theo Auffret,1,Tiffany,17,Tissot,8,titanium,8,top news,396,Torsti Laine,1,tourbillon,363,Trilobe,3,Tudor,35,Tulloch,1,Tutima,3,ultra thin,34,Ulysse Nardin,39,Unimatic,1,Union Glashutte,14,Universal Genève,1,Urban Jurgensen,29,Urwerk,22,Vacheron Constantin,80,Van Cleef & Arpels,7,Vauchier Fleurier,1,Vianney Halter,5,video,1,vintage watches,3,Vulcain,11,wandering hours,1,watches,1,Watches & Wonders,41,Watches & Wonders 2020,19,Watches & Wonders 2021,28,Watches & Wonders 2022,35,Watches & Wonders 2023,38,Watches & Wonders 2024,2,Watches&Wonders,5,WatchesandWonders2022,35,WatchesandWonders2023,39,WatchesandWonders2024,3,Wilhelm Schmid,1,Winnerl,1,worldtime,56,YEMA,4,Zannetti,1,Zeitwerk,2,Zeitwinkel,1,Zenith,110,Zodiac,9,
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Time and Watches | The watch blog: SEVENFRIDAY - M2/04 “The Whisky”
SEVENFRIDAY - M2/04 “The Whisky”
SEVENFRIDAY celebrates its 10th anniversary with the new M2/04 The Whisky. Price: CHF 1,608
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