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Cyrus Genève and Uralkali Haas F1 Team announce their partnership

Based in Le Locle and led by master-watchmaker Jean-François Mojon, the independent Haute Horlogerie brand Cyrus Genève is announcing today the partnership with the Uralkali Haas F1 Team as “Official Timekeeper and Watch Partner”.
Cyrus Genève and Haas F1 Team announce their partnership
The Partnership starts on the occasion of the prestigious Monaco Grand Prix, 20-23 May, the fifth race of the 2021 FIA Formula 1 World Championship.

Uralkali Haas F1 Team debuted in the FIA Formula 1 World Championship in 2016, becoming the first American Formula 1 team since 1986. Founded by industrialist Gene Haas, Uralkali Haas F1 Team is based in the United States on the same Kannapolis, North Carolina, campus as his championship-winning NASCAR team, Stewart-Haas Racing. Haas is the founder of Haas Automation, the largest CNC machine tool builder in North America.

Drivers Mick Schumacher and Nikita Mazepin wearing their Cyrus timepieces
Drivers Mick Schumacher and Nikita Mazepin

“It’s a great honor to be the official timekeeper of Uralkali Haas F1 Team in the upcoming years,” stated Dr. Pablo Richard, co-owner of Cyrus Genève. “There is a strong link between car racing and watchmaking as both worlds share the importance of engineering. Racing cars, as well as timepieces, are powered by a mechanical heart. Both are constantly undergoing innovative technological developments and modifications in the pursuit of improvement in order to perform at their best for maximum results. We are thrilled with this partnership as we share the same values.”

Günther Steiner, Team Principal of Uralkali Haas F1 Team enthused: “Where better to unveil a partnership with a high-end brand like Cyrus Genève than here in Monaco. Just like the streets of Monte Carlo, Cyrus Genève is known for its exclusivity and with a passion for both excellence and innovation, we’re delighted to welcome a brand that isn’t afraid to do things its own way – just like ourselves.” 

Mick Schumacher wearing a Cyrus Klepcys Vertical Tourbillon

Nikita Mazepin wearing a Cyrus Klepcys Alarm

Nikita Mazepin and Mick Schumacher, the drivers of the Uralkali F1 Team, will experience, along with Team Principal Günther Steiner, Cyrus timepieces on race weekends during the competitions around the world. cyrus-watches.ch

COMMENTS

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Time and Watches | The watch blog: Cyrus Genève and Uralkali Haas F1 Team announce their partnership
Cyrus Genève and Uralkali Haas F1 Team announce their partnership
Swiss watch brand Cyrus announced today the partnership with the Uralkali Haas F1 Team as Official Timekeeper & Watch Partner. Driver Mick Schumacher
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