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Richard Mille opens its largest boutique in the world in New York

The Richard Mille brand opens its largest boutique in the world in the heart of Manhattan, New York City. The New York flagship resides on a stretch of 57th Street that has since gained the moniker “Billionaire’s Row,” thanks to the development of ultra-luxury residential skyscrapers in the vicinity.
The Richard Mille brand opens its largest boutique in the world in the heart of Manhattan, New York City.


Measuring 4,200 square-feet (390 square-meters) over two floors, the New York flagship resides on a stretch of 57th Street that has gained the moniker “Billionaire’s Row,” thanks to the development of ultra-luxury residential skyscrapers in the vicinity.


Bathed in abundant natural light, the new boutique (the ninth in USA) represents a new architectural standard for the luxury brand with a sleek contemporary design. 24 massive panels of glass —totaling 37,000 pounds / 17,000 tons— are individually engraved and arranged three-deep to form a sculpture. The façade required the development of a special metal cladding that could hold the panels in place.



The two-story transparent wall is illuminated by 156 feet of LED lights, to create a glowing presence at the foundation of the tallest residential tower in the Western Hemisphere.

The elevator’s cab and shaft are transparent to allow a full view of the machine at work. Encased in curved, three-layer glass panels with metal cladding that is brushed, polished and chamfered in the manner of a Richard Mille case, the illuminated elevator creates the illusion of a floating capsule.


A mid-floor bar, VIP consultation rooms, displays of the brand's ladies and automatic timepieces and a lounge overlooking 57th Street create the ideal environment for Richard Mille customers on the boutique’s mezzanine level.


Designed by Richard Mille’s Paris-based in-house team, and constructed by New York-based TPG Architecture, and Viridis of Norwalk, Connecticut, the Richard Mille New York City boutique is open Monday through Saturday from 10:00 am to 6:00 pm. richardmille.com 


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Time and Watches | The watch blog: Richard Mille opens its largest boutique in the world in New York
Richard Mille opens its largest boutique in the world in New York
The Richard Mille brand opens its largest boutique in the world in the heart of Manhattan, New York City. The New York flagship resides on a stretch of 57th Street that has since gained the moniker “Billionaire’s Row,” thanks to the development of ultra-luxury residential skyscrapers in the vicinity.
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