M.A.D.Editions x Yinka Ilori M.A.D.1S ‘Grow Your Dreams’: Sun, Nature and Water on the wrist

M.A.D.Editions and Yinka Ilori collaborated for the M.A.D.1S ‘Grow Your Dreams’, a watch in three editions—Sun, Nature, and Water—limited to 400 piece

Started in 2021 as a side project to thank MB&F's Friends and Tribe Members, M.A.D.Editions has since grown into a brand in its own right, one that retains the creative spark of MB&F while inviting a wider community to join in at a more accessible level.

Today, this spirit of openness finds a natural resonance in the work of British-Nigerian artist Yinka Ilori, who has become known for transforming the everyday into a joyful canvas of colour and optimism.

Ilori’s multidisciplinary practice spans architecture, installations, fashion, and objects of daily life, always guided by his vision that design can uplift and inspire.

The shared belief in possibility and playfulness sets the stage for the new collaboration between M.A.D.Editions and Yinka Ilori: the M.A.D.1S ‘Grow Your Dreams’, a vibrant watch series that turns the wrist into a space for colours and imagination.

The series consists of three editions — Sun, Nature, and Water — each limited to 400 pieces.

While the case and movement architecture remain anchored in the Swiss Made La Joux-Perret calibre that debuted in the M.A.D.1S in 2024, this edition pushes design and engineering to new possibilities. 

Months of dedicated development went into reimagining the rotor, now slimmer and more intricate, without compromising its signature high-performance rotation. Each blade is precisely milled with a tree motif, a symbol of hope and growth, revealed with every glance at the wrist.

Made from titanium, this newly-shaped rotor undergoes anodization to transform its colour, allowing the creation of three vivid hues: yellow for the Sun model, green for the Nature, and blue for the Water. 

Super-LumiNova highlights the contours of the rotor and illuminates Ilori’s motto etched into its surface: Grow Your Dreams. The numerals on the time display are designed by Yinka Ilori.

Pushing the design language further, the bezel reveals a first for M.A.D.Editions: the introduction of colour inside the bezel itself. Instead of relying on conventional PVD coatings, a precision-machined groove is filled with HyCeram, a high-tech liquid ceramic that hardens through heat and is then finished with hand-polishing. 

To complete the rainbow of colours, the aluminium baseplate features stamped textural waves that ripple under the movement with a 3D effect.

Each model bursts with mismatched colour through its rubber straps: Sun pairs luminous yellow with green; Water blends deep and sky blues; Nature contrasts bold purple with red. Every strap is further detailed with stamped leaf patterns.

Each version also comes with a second interchangeable white strap.

The 42 mm x 15 mm case is crafted from 316L stainless steel and is water-resistant to 30 metres / 100 feet.

The La Joux-Perret G101 self-winding movement operates at a frequency of 28,000 vibrations per hour (4 Hz) with a power reserve of 68 hours.

As with previous M.A.D.Editions, a portion of the Grow Your Dreams pieces will go to the Tribe (MB&F owners) and Friends (suppliers) on a first come, first served basis. The rest will be offered to the public via a raffle that opens Tuesday, September 2 and closes Monday, September 8. The retail price of the M.A.D.1S ‘Grow Your Dreams’ is CHF 3,200 + sales taxes. Registration is free at this link.