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SEVENFRIDAY presents the playful M2/05 "Action Talks"

SEVENFRIDAY introduces the new M2/05, a playful model powered by an automatic Miyota movement. Price CHF 1,460
SEVENFRIDAY introduces its latest model, the M2/05, an unconventional timepiece that will appeal to those with a playful spirit.

SEVENFRIDAY M2/05 "Action Talks"

Embracing a return to SEVENFRIDAY's foundational design principles, the M2/05 embodies a straightforward message: personal preference transcends style debates. 

The brand, known for its out-of-the-ordinary approach since its inception in 2012, adheres to the principle of 'show me, don't tell me.' This philosophy remains integral to the M-series, including the newly launched M2/05. Inspired by architecture and industrial machinery, the M2/05's design harks back to SEVENFRIDAY's original pieces, featuring a colour scheme typical of the brand. 

SEVENFRIDAY M2/05 "Action Talks"

The antique aesthetic draws inspiration from classic cars, British interiors, and an essence of tweed. With its roots in the M2/04 Whisky" released in 2022, the M2/05 seamlessly merges sophistication with SEVENFRIDAY's distinctive style.

The watch is adorned with a bronze PVD animation ring with a special bouchonné finishing. The watch’s bezel is polished stainless steel with a refilled black Berlac painting. 

SEVENFRIDAY M2/05 "Action Talks"

Measuring 47.6 mm x 47 mm with a thickness of 14.8 mm, including the sapphire crystal with anti-reflective coating, the 316L stainless steel case is water resistant up to a pressure of 3 ATM (approximately 30 metres / 100 feet).
SEVENFRIDAY M2/05 "Action Talks"

The dial is constructed with 7 layers, featuring a stone grey bouchonné hour plate expertly crafted using a CNC machine. The minute plate features a stamped pattern and a cheeky highlight engravement that serves as a daily reminder to focus on what truly matters. 

SEVENFRIDAY M2/05 "Action Talks"

The case back cover artwork conceals the unique NFC chip with which owners can register and authenticate their watch.

SEVENFRIDAY M2/05 "Action Talks"

Behind it, the self-winding Miyota 8215 calibre operates at a frequency of 3 Hz (21,600 vibrations per hour) with a 40-hour power reserve. Owned by Citizen, Miyota is a Japanese company specializing in the production of quartz and mechanical movements. 

Paired with a dark green calfskin leather strap with tone-on-tone stitching, the new SEVENFRIDAY M2/05 Action Talks has a price of CHF 1,460, excluding local sales taxes. sevenfriday.com

SEVENFRIDAY M2/05 "Action Talks"

COMMENTS

Name

A. Lange & Sohne,146,Accutron,1,AkriviA,11,Alain Silberstein,4,alarm,18,Alpina,19,Andersen Geneve,2,Andersmann,2,Andreas Strehler,5,Angelus,6,annual calendar,44,Anonimo,15,Anthony de Haas,2,Antiquorum,4,Antoine Martin,2,Antoine Preziuso,1,Apple,2,Apple Watch,2,Aquadive,2,Aquastar,1,Armin Strom,82,Arnold and Son,27,Artime,1,Astarwatch,1,Atelier de Chronometrie,1,Ateliers deMonaco,2,Atmos,1,Auctions,94,Audemars Piguet,97,Autodromo,1,automaton,2,BA111OD,1,Ball Watch,1,Bamford,2,Baselword 2022,1,Baselworld,8,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baselworld 2018,75,Baselworld 2019,41,Baselworld 2020,2,Baume,4,Baume & Mercier,19,Baume et Mercier,72,Beaubleu,1,Bell & Ross,41,Berneron,1,Bernhard Lederer,5,Bernhard Zwinz,1,bespoke,1,Blancpain,101,blue dial,3,Bonhams,2,Bovet,14,Brands histories,1,Breguet,133,Breitling,74,Bremont,1,Bremont Watch Company,4,Breva,2,bronze,28,Bücherei,1,Bucherer,1,Bulgari,122,Bulova,2,Burberry,1,C3H5N3O9,1,carbon,4,carillon,4,Carl F. Bucherer,4,Carl Suchy,1,Carrera,20,Cartier,49,ceramic,24,Certina,13,Chanel,5,Chaumet,3,chiming hour,15,Chopard,42,Christiaan van der Klaauw,2,Christie's,9,Christophe Claret,5,Christopher Ward,15,chronograph,791,chronometer,42,Chronoswiss,6,Cimier,1,Citizen,6,co-axial,1,column-wheel,9,complete calendar,29,complications,91,concept watch,5,Concord,1,constant-force,39,Corum,18,Credor,2,CSEM,1,Cuervo y Sobrinos,1,Cyrus,37,Czapek,8,Dan Niederer,1,Davosa,1,Daytona,8,De Bethune,30,de Grisogono,3,dead seconds,21,Delma,2,detent escapement,4,DeWitt,9,digital display,1,dive watches,99,diving,8,diving watches,418,double regulator,3,Doxa,40,drei,1,dress watches,542,dual time,108,Ebel,2,Eberhard,35,Edouard Koehn,9,Edox,6,El Primero,43,Emile Chouriet,1,Emmanuel Bouchet,1,Emmanuel Breguet,1,enamel dial,14,enamelling,16,Equation of time,10,ETA,1,Eterna,18,exhibitions,1,F.P.Journe,40,Faberge,2,factory tours,3,Favre-Leuba,1,feature article,93,features,128,Felipe Pikullik,2,Ferdinand Berthoud,8,flyback,64,Fondation de la Haute Horlogerie,1,Formex,1,Fortis,9,Franc Vila Founder,1,Franck Muller,8,Frederic Jouvenot,1,Frederique Constant,22,Furlan Marri,1,FVF,1,Gallet,1,Garrick,1,Geneva Watchmaking Grand Prix,8,Georg Jensen,1,George Daniels,4,Gerald Charles,2,Gerald Genta,13,Girard-Perregaux,48,Glashuette,19,Glashuette Original,97,Glashütte,33,Glashütte Original,130,Glycine,4,GMT,143,GoS,1,GoS Watches,1,GPHG,23,GPHG 2020,3,GPHG 2021,3,GPHG 2022,3,GPHG 2023,3,GPHG 2024,3,GPHG2019,1,Graham,6,Grand Feu,7,Grand Prix d’Horlogerie de Geneve,17,Grand Seiko,36,Grande Complication,28,Grande Sonnerie,9,Greubel Forsey,40,greubelforsey,1,Grøne,1,Gronefeld,10,Grönefeld,8,Grossmann,3,guilloché,8,H. Moser and Cie,51,H20 Watch,1,Habring,10,Habring2,11,Hajime Asaoka,2,Hallmark of Geneva,2,Hamilton,38,hands-on,136,Hanhart,22,Harry Winston,11,Hautlence,6,Hermes,26,Heuer,2,high jewellery,2,high-frequency,5,Hublot,66,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,16,Icon,1,In pictures,18,independent watchmaker,39,industry news,245,interview,9,Interviews,9,IWC,176,Jacques Bianchi,1,Jaeger-LeCoultre,130,Jaquet Droz,58,Jean-Francois Mojon,1,Jean-Marc Pontroué,1,JeanRichard,3,jumping hours,38,Junghans,12,Kaj Korpela,1,Kari Voutilainen,11,Kazuo Maeda,1,Kenissi,1,Kollokium,1,Korpela,1,Krayon,4,Kudoke,6,Kurono,2,L.Leroy,1,L'Epee 1839,2,Labails,1,Ladies watches,198,Lang & Heyne,4,Lang 1943,1,Lange,54,large date,3,Laurent Ferrier,26,Laureus,2,Le Garde Temps,1,Lederer Watches,5,Leica,3,Lemania,1,Leroy,4,Linde Werdelin,2,Longines,104,Louis Erard,36,Louis Moinet,8,Louis Vuitton,3,luxury steel watch,31,LVMH,10,LVMH 2020,6,M.A.D.Edition,5,M.A.D.Editions,5,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,Marc Lang,1,marine chronometer,2,Marqueterie,1,Maurice de Mauriac,2,Maurice Lacroix,28,MB&F,74,MCT,1,MeisterSinger,99,meteorite,3,metiers d'art,3,Mickey Mouse,2,Mido,69,military watches,14,Minerva,4,Ming,2,Minute Repeater,62,monopusher chronograph,5,Montblanc,58,moon phases,135,Moritz Grossmann,31,Moser,46,Muhle,6,Mühle-Glashütte,5,mystery watches,4,Nautilus,14,New Britain Corp,1,new watches,3872,Nivada,3,Nomos,82,Norqain,32,Ochs und Junior,6,Officine Panerai,110,Omega,205,Only Watch,15,Only Watch 2015,4,Only Watch 2017,2,Only Watch 2019,3,Only Watch 2021,4,Only Watch 2023,10,Oris,44,paillonne,1,Panerai,113,Parmigiani,17,Parmigiani Fleurier,36,Pascal Coyon,1,Patek,62,Patek Philippe,139,Pedrozo & Piriz,1,perpetual calendar,155,Perrelet,12,Petermann Bedat,3,Phenomen,1,Philippe Dufour,1,Phillips,10,Piaget,42,Pierre DeRoche,2,pilot,1,pilot watch,115,Pininfarina,1,Pisa,17,Pisa 1940,5,Pisa Circle,13,Pita,1,planetarium,3,platinum,8,pocket watch,4,pocket watches,2,Poehlmann-Bresan,2,Poincon de Geneve,2,Porsche Design,17,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,5,Purnell,1,quartz,11,Rado,20,Ralf Tech,3,Ralph Lauren,2,rattrapante,26,Raul Pages,2,Raymond Weil,5,rectangular watches,16,reddot award,1,regatta,3,regulator,31,remontoire,5,Remy Cools,1,Renaud Tixier,1,Reservoir,2,resonance,22,Ressence,13,retrograde,10,Revelation,1,Reverso,27,review,138,RGM,1,RGM Watch Co.,1,Richard Mille,120,Richemont,4,Richmond,1,Roger Dubuis,12,Roger Smith,1,Roger W. Smith,1,Rolex,72,Romain Gauthier,13,Romain Jerome,1,Royal Oak,40,Rudis Sylva,1,sapphire,4,Schwarz Etienne,1,Seamaster,11,Seiko,41,SevenFriday,26,SIHH,3,SIHH 2012,4,SIHH 2013,25,SIHH 2014,36,SIHH 2015,43,SIHH 2016,44,SIHH 2017,41,SIHH 2018,43,SIHH 2019,53,Simon Brette,2,Singer,7,Singer Reimagined,11,single hand,33,single-hand watches,40,Sinn,16,skeleton,36,smartwatch,9,solar energy,1,Sotheby's,8,Speake Marin,6,Speake-Marin,6,Speedmaster,38,split seconds,27,sport,1,sport watches,1007,sportwatches,1,Spring Drive,3,square watches,4,squelette,61,steampunk,1,Steinhart,1,Strehler,1,striking time,16,SuisseMecanica,1,sunrise,2,sunset,2,Swatch,9,Swatch Group,24,Sylvain Pinaud,2,table clocks,4,Tag Heuer,188,tantalum,1,technical insight,3,terra Cielo Mare,1,Theo Auffret,1,tides,1,Tiffany,17,Tissot,10,titanium,12,top news,462,Torsti Laine,1,tourbillon,387,Trilobe,4,Tudor,40,Tulloch,1,Tutima,3,ultra thin,36,Ulysse Nardin,40,Unimatic,1,Union Glashutte,15,Universal Genève,1,Urban Jurgensen,29,Urwerk,22,Vacheron Constantin,83,Van Cleef & Arpels,7,Vauchier Fleurier,1,Vianney Halter,6,video,1,vintage watches,3,Vulcain,11,wandering hours,1,watches,1,Watches & Wonders,42,Watches & Wonders 2020,19,Watches & Wonders 2021,28,Watches & Wonders 2022,35,Watches & Wonders 2023,38,Watches & Wonders 2024,47,Watches & Wonders 2025,2,Watches&Wonders,10,WatchesandWonders2022,35,WatchesandWonders2023,39,WatchesandWonders2024,48,WatchesandWonders2025,2,Wilhelm Schmid,1,Winnerl,1,worldtime,61,YEMA,5,Zannetti,1,Zeitwerk,2,Zeitwinkel,1,Zenith,116,Zodiac,9,
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Time and Watches | The watch blog: SEVENFRIDAY presents the playful M2/05 "Action Talks"
SEVENFRIDAY presents the playful M2/05 "Action Talks"
SEVENFRIDAY introduces the new M2/05, a playful model powered by an automatic Miyota movement. Price CHF 1,460
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