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SEVENFRIDAY presents the playful M2/05 "Action Talks"

SEVENFRIDAY introduces the new M2/05, a playful model powered by an automatic Miyota movement. Price CHF 1,460
SEVENFRIDAY introduces its latest model, the M2/05, an unconventional timepiece that will appeal to those with a playful spirit.

SEVENFRIDAY M2/05 "Action Talks"

Embracing a return to SEVENFRIDAY's foundational design principles, the M2/05 embodies a straightforward message: personal preference transcends style debates. 

The brand, known for its out-of-the-ordinary approach since its inception in 2012, adheres to the principle of 'show me, don't tell me.' This philosophy remains integral to the M-series, including the newly launched M2/05. Inspired by architecture and industrial machinery, the M2/05's design harks back to SEVENFRIDAY's original pieces, featuring a colour scheme typical of the brand. 

SEVENFRIDAY M2/05 "Action Talks"

The antique aesthetic draws inspiration from classic cars, British interiors, and an essence of tweed. With its roots in the M2/04 Whisky" released in 2022, the M2/05 seamlessly merges sophistication with SEVENFRIDAY's distinctive style.

The watch is adorned with a bronze PVD animation ring with a special bouchonné finishing. The watch’s bezel is polished stainless steel with a refilled black Berlac painting. 

SEVENFRIDAY M2/05 "Action Talks"

Measuring 47.6 mm x 47 mm with a thickness of 14.8 mm, including the sapphire crystal with anti-reflective coating, the 316L stainless steel case is water resistant up to a pressure of 3 ATM (approximately 30 metres / 100 feet).
SEVENFRIDAY M2/05 "Action Talks"

The dial is constructed with 7 layers, featuring a stone grey bouchonné hour plate expertly crafted using a CNC machine. The minute plate features a stamped pattern and a cheeky highlight engravement that serves as a daily reminder to focus on what truly matters. 

SEVENFRIDAY M2/05 "Action Talks"

The case back cover artwork conceals the unique NFC chip with which owners can register and authenticate their watch.

SEVENFRIDAY M2/05 "Action Talks"

Behind it, the self-winding Miyota 8215 calibre operates at a frequency of 3 Hz (21,600 vibrations per hour) with a 40-hour power reserve. Owned by Citizen, Miyota is a Japanese company specializing in the production of quartz and mechanical movements. 

Paired with a dark green calfskin leather strap with tone-on-tone stitching, the new SEVENFRIDAY M2/05 Action Talks has a price of CHF 1,460, excluding local sales taxes. sevenfriday.com

SEVENFRIDAY M2/05 "Action Talks"

COMMENTS

Name

A. Lange & Sohne,139,Accutron,1,AkriviA,10,Alain Silberstein,3,alarm,18,Alpina,15,Andersen Geneve,2,Andersmann,2,Andreas Strehler,5,Angelus,6,annual calendar,43,Anonimo,15,Anthony de Haas,1,Antiquorum,4,Antoine Martin,2,Antoine Preziuso,1,Apple,2,Apple Watch,2,Aquadive,2,Aquastar,1,Armin Strom,78,Arnold and Son,27,Artime,1,Astarwatch,1,Atelier de Chronometrie,1,Ateliers deMonaco,2,Atmos,1,Auctions,92,Audemars Piguet,95,Autodromo,1,automaton,2,BA111OD,1,Ball Watch,1,Bamford,2,Baselword 2022,1,Baselworld,8,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baselworld 2018,75,Baselworld 2019,41,Baselworld 2020,2,Baume,4,Baume & Mercier,15,Baume et Mercier,69,Bell & Ross,40,Bernhard Lederer,4,Bernhard Zwinz,1,bespoke,1,Blancpain,93,blue dial,3,Bonhams,2,Bovet,13,Brands histories,1,Breguet,124,Breitling,74,Bremont,1,Bremont Watch Company,4,Breva,2,bronze,28,Bücherei,1,Bucherer,1,Bulgari,117,Bulova,2,Burberry,1,C3H5N3O9,1,carbon,3,carillon,3,Carl F. Bucherer,4,Carl Suchy,1,Carrera,18,Cartier,48,ceramic,20,Certina,11,Chanel,4,Chaumet,3,chiming hour,13,Chopard,42,Christiaan van der Klaauw,1,Christie's,9,Christophe Claret,5,Christopher Ward,15,chronograph,750,chronometer,41,Chronoswiss,6,Citizen,4,co-axial,1,column-wheel,7,complete calendar,27,complications,89,concept watch,5,Concord,1,constant-force,39,Corum,18,Credor,2,CSEM,1,Cuervo y Sobrinos,1,Cyrus,34,Czapek,8,Dan Niederer,1,Davosa,1,Daytona,8,De Bethune,28,de Grisogono,3,dead seconds,21,Delma,1,detent escapement,4,DeWitt,9,digital display,1,dive watches,67,diving,8,diving watches,388,double regulator,3,Doxa,35,drei,1,dress watches,515,dual time,105,Ebel,2,Eberhard,35,Edouard Koehn,6,Edox,6,El Primero,41,Emile Chouriet,1,Emmanuel Bouchet,1,Emmanuel Breguet,1,enamel dial,14,enamelling,16,Equation of time,9,ETA,1,Eterna,18,exhibitions,1,F.P.Journe,39,Faberge,2,factory tours,3,Favre-Leuba,1,feature article,85,features,121,Felipe Pikullik,2,Ferdinand Berthoud,8,flyback,58,Fondation de la Haute Horlogerie,1,Formex,1,Fortis,9,Franc Vila Founder,1,Franck Muller,7,Frederic Jouvenot,1,Frederique Constant,16,Furlan Marri,1,FVF,1,Gallet,1,Garrick,1,Geneva Watchmaking Grand Prix,8,Georg Jensen,1,George Daniels,4,Gerald Charles,2,Gerald Genta,13,Girard-Perregaux,48,Glashuette,19,Glashuette Original,90,Glashütte,33,Glashütte Original,123,Glycine,4,GMT,132,GoS,1,GoS Watches,1,GPHG,20,GPHG 2020,3,GPHG 2021,3,GPHG 2022,3,GPHG 2023,3,GPHG2019,1,Graham,6,Grand Feu,6,Grand Prix d’Horlogerie de Geneve,16,Grand Seiko,34,Grande Complication,28,Grande Sonnerie,8,Greubel Forsey,38,greubelforsey,1,Gronefeld,10,Grönefeld,8,Grossmann,3,guilloché,8,H. Moser and Cie,50,H20 Watch,1,Habring,10,Habring2,11,Hajime Asaoka,2,Hallmark of Geneva,2,Hamilton,37,hands-on,121,Hanhart,18,Harry Winston,11,Hautlence,6,Hermes,26,Heuer,2,high jewellery,2,high-frequency,3,Hublot,61,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,16,Icon,1,In pictures,17,independent watchmaker,37,industry news,232,interview,8,Interviews,8,IWC,169,Jacques Bianchi,1,Jaeger-LeCoultre,127,Jaquet Droz,58,Jean-Francois Mojon,1,Jean-Marc Pontroué,1,JeanRichard,3,jumping hours,37,Junghans,11,Kaj Korpela,1,Kari Voutilainen,11,Kenissi,1,Kollokium,1,Korpela,1,Krayon,4,Kudoke,5,Kurono,2,L.Leroy,1,L'Epee 1839,1,Labails,1,Ladies watches,193,Lang & Heyne,4,Lang 1943,1,Lange,50,large date,3,Laurent Ferrier,25,Laureus,2,Le Garde Temps,1,Lederer Watches,4,Leica,3,Lemania,1,Leroy,4,Linde Werdelin,2,Longines,96,Louis Erard,29,Louis Moinet,7,Louis Vuitton,2,luxury steel watch,26,LVMH,10,LVMH 2020,6,M.A.D.Edition,4,M.A.D.Editions,4,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,Marc Lang,1,marine chronometer,2,Marqueterie,1,Maurice de Mauriac,2,Maurice Lacroix,26,MB&F,68,MCT,1,MeisterSinger,92,meteorite,3,metiers d'art,2,Mickey Mouse,2,Mido,62,military watches,14,Minerva,4,Ming,2,Minute Repeater,62,monopusher chronograph,5,Montblanc,58,moon phases,127,Moritz Grossmann,31,Moser,45,Muhle,6,Mühle-Glashütte,5,mystery watches,4,Nautilus,13,New Britain Corp,1,new watches,3698,Nivada,2,Nomos,77,Norqain,31,Ochs und Junior,6,Officine Panerai,105,Omega,195,Only Watch,15,Only Watch 2015,4,Only Watch 2017,2,Only Watch 2019,3,Only Watch 2021,4,Only Watch 2023,10,Oris,43,paillonne,1,Panerai,108,Parmigiani,16,Parmigiani Fleurier,35,Pascal Coyon,1,Patek,60,Patek Philippe,137,Pedrozo & Piriz,1,perpetual calendar,151,Perrelet,11,Petermann Bedat,3,Phenomen,1,Philippe Dufour,1,Phillips,10,Piaget,37,Pierre DeRoche,2,pilot watch,114,Pininfarina,1,Pisa,14,Pisa 1940,2,Pisa Circle,13,Pita,1,planetarium,2,platinum,7,pocket watch,3,pocket watches,2,Poehlmann-Bresan,2,Poincon de Geneve,2,Porsche Design,17,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,5,Purnell,1,quartz,10,Rado,19,Ralf Tech,3,Ralph Lauren,2,rattrapante,23,Raul Pages,2,Raymond Weil,4,rectangular watches,16,reddot award,1,regatta,1,regulator,28,remontoire,5,Remy Cools,1,Renaud Tixier,1,Reservoir,2,resonance,21,Ressence,12,retrograde,10,Revelation,1,Reverso,26,review,122,RGM,1,RGM Watch Co.,1,Richard Mille,114,Richemont,4,Richmond,1,Roger Dubuis,12,Roger Smith,1,Roger W. Smith,1,Rolex,72,Romain Gauthier,12,Romain Jerome,1,Royal Oak,39,Rudis Sylva,1,sapphire,4,Schwarz Etienne,1,Seamaster,9,Seiko,41,SevenFriday,25,SIHH,3,SIHH 2012,4,SIHH 2013,25,SIHH 2014,36,SIHH 2015,43,SIHH 2016,44,SIHH 2017,41,SIHH 2018,43,SIHH 2019,53,Simon Brette,2,Singer,7,Singer Reimagined,11,single hand,29,single-hand watches,34,Sinn,16,skeleton,35,smartwatch,9,solar energy,1,Sotheby's,8,Speake Marin,6,Speake-Marin,6,Speedmaster,37,split seconds,23,sport,1,sport watches,959,sportwatches,1,Spring Drive,2,square watches,3,squelette,59,steampunk,1,Steinhart,1,Strehler,1,striking time,16,SuisseMecanica,1,sunrise,2,sunset,2,Swatch,9,Swatch Group,23,Sylvain Pinaud,2,table clocks,4,Tag Heuer,178,tantalum,1,technical insight,3,terra Cielo Mare,1,Theo Auffret,1,Tiffany,17,Tissot,9,titanium,11,top news,427,Torsti Laine,1,tourbillon,374,Trilobe,4,Tudor,37,Tulloch,1,Tutima,3,ultra thin,36,Ulysse Nardin,40,Unimatic,1,Union Glashutte,14,Universal Genève,1,Urban Jurgensen,29,Urwerk,22,Vacheron Constantin,83,Van Cleef & Arpels,7,Vauchier Fleurier,1,Vianney Halter,5,video,1,vintage watches,3,Vulcain,11,wandering hours,1,watches,1,Watches & Wonders,42,Watches & Wonders 2020,19,Watches & Wonders 2021,28,Watches & Wonders 2022,35,Watches & Wonders 2023,38,Watches & Wonders 2024,47,Watches&Wonders,10,WatchesandWonders2022,35,WatchesandWonders2023,39,WatchesandWonders2024,48,Wilhelm Schmid,1,Winnerl,1,worldtime,58,YEMA,4,Zannetti,1,Zeitwerk,2,Zeitwinkel,1,Zenith,112,Zodiac,9,
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Time and Watches | The watch blog: SEVENFRIDAY presents the playful M2/05 "Action Talks"
SEVENFRIDAY presents the playful M2/05 "Action Talks"
SEVENFRIDAY introduces the new M2/05, a playful model powered by an automatic Miyota movement. Price CHF 1,460
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