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TAG Heuer celebrates its history with 10 exhibitions in 10 cities

TAG Heuer celebrates its history with 10 exhibitions in 10 cities. TAG Heuer is celebrating more than 150 years of history and its unique heritage in watchmaking with an unprecedented exhibition, the Heuer Globetrotter. For two weeks from the 16th September, ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors. A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes.
TAG Heuer is celebrating more than 150 years of history and its unique heritage in watchmaking with an unprecedented exhibition, the Heuer Globetrotter.


For two weeks from the 16th September, ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors.

A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes.

From the 16th to the 30th September, collectors, fans of the brand and those who are simply curious will be able to discover unique pieces from the brand's history.

Each city will have a specific theme within the exhibition: Paris – the classic Heuers; Geneva – the major inventions; Munich – the military watches; Venice - cars and timekeeping; Dubai – sailing and diving; Hong Kong – cars and drivers; Sydney – multisports; Tokyo – design through history; Miami – design; and Singapore – Formula 1, where the exhibition will be launched on September 13th in the presence of the Brand Ambassador Patrick Dempsey.

For each participating boutique, TAG Heuer has chosen one key collector to select the twenty pieces to be exhibited from among other local collectors.

Monaco - Paris

Mikrograph - Geneva


Bundeswehr - Munich

Autavia - Venice

Mareograph - Dubai

Indianapolis - Hong Kong


Ring Master - Sydney

Time of Trip - Tokyo

Camaro - Miami 

Carrera Gold - Singapore

The event will be launched as part of an initiative to reinforce and showcase TAG Heuer's rich history, conceived by TAG Heuer CEO Jean-Claude Biver in 2015. Since then, heritage has become one of TAG Heuer's four pillars of communication, along with sport, lifestyle and art/music.

TAG Heuer's heritage is one of the strongest and most important of all the Swiss watch brands. Based in La Chaux-de-Fonds for 150 years, TAG Heuer has an important role in taking Swiss watchmaking to new levels of accuracy and performance.

The Heuer Atelier in Brugg, the hometown of founder Edouard Heuer, in the 1860s

The Heuer building in Bienne in the 1960s

The TAG Heuer headquarters in La Chaux-de-Fonds

COMMENTS

Name

A. Lange & Sohne,145,Accutron,1,AkriviA,11,Alain Silberstein,4,alarm,18,Alpina,19,Andersen Geneve,2,Andersmann,2,Andreas Strehler,5,Angelus,6,annual calendar,44,Anonimo,15,Anthony de Haas,2,Antiquorum,4,Antoine Martin,2,Antoine Preziuso,1,Apple,2,Apple Watch,2,Aquadive,2,Aquastar,1,Armin Strom,82,Arnold and Son,27,Artime,1,Astarwatch,1,Atelier de Chronometrie,1,Ateliers deMonaco,2,Atmos,1,Auctions,94,Audemars Piguet,97,Autodromo,1,automaton,2,BA111OD,1,Ball Watch,1,Bamford,2,Baselword 2022,1,Baselworld,8,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baselworld 2018,75,Baselworld 2019,41,Baselworld 2020,2,Baume,4,Baume & Mercier,19,Baume et Mercier,72,Beaubleu,1,Bell & Ross,41,Berneron,1,Bernhard Lederer,5,Bernhard Zwinz,1,bespoke,1,Blancpain,100,blue dial,3,Bonhams,2,Bovet,14,Brands histories,1,Breguet,132,Breitling,74,Bremont,1,Bremont Watch Company,4,Breva,2,bronze,28,Bücherei,1,Bucherer,1,Bulgari,122,Bulova,2,Burberry,1,C3H5N3O9,1,carbon,4,carillon,4,Carl F. 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Moser and Cie,51,H20 Watch,1,Habring,10,Habring2,11,Hajime Asaoka,2,Hallmark of Geneva,2,Hamilton,38,hands-on,136,Hanhart,22,Harry Winston,11,Hautlence,6,Hermes,26,Heuer,2,high jewellery,2,high-frequency,5,Hublot,66,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,16,Icon,1,In pictures,18,independent watchmaker,39,industry news,245,interview,9,Interviews,9,IWC,176,Jacques Bianchi,1,Jaeger-LeCoultre,130,Jaquet Droz,58,Jean-Francois Mojon,1,Jean-Marc Pontroué,1,JeanRichard,3,jumping hours,38,Junghans,12,Kaj Korpela,1,Kari Voutilainen,11,Kazuo Maeda,1,Kenissi,1,Kollokium,1,Korpela,1,Krayon,4,Kudoke,6,Kurono,2,L.Leroy,1,L'Epee 1839,2,Labails,1,Ladies watches,198,Lang & Heyne,4,Lang 1943,1,Lange,54,large date,3,Laurent Ferrier,26,Laureus,2,Le Garde Temps,1,Lederer Watches,5,Leica,3,Lemania,1,Leroy,4,Linde Werdelin,2,Longines,104,Louis Erard,35,Louis Moinet,8,Louis Vuitton,3,luxury steel watch,31,LVMH,10,LVMH 2020,6,M.A.D.Edition,5,M.A.D.Editions,5,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,Marc Lang,1,marine chronometer,2,Marqueterie,1,Maurice de Mauriac,2,Maurice Lacroix,28,MB&F,73,MCT,1,MeisterSinger,99,meteorite,3,metiers d'art,3,Mickey Mouse,2,Mido,68,military watches,14,Minerva,4,Ming,2,Minute Repeater,62,monopusher chronograph,5,Montblanc,58,moon phases,135,Moritz Grossmann,31,Moser,46,Muhle,6,Mühle-Glashütte,5,mystery watches,4,Nautilus,14,New Britain Corp,1,new watches,3868,Nivada,3,Nomos,82,Norqain,32,Ochs und Junior,6,Officine Panerai,109,Omega,203,Only Watch,15,Only Watch 2015,4,Only Watch 2017,2,Only Watch 2019,3,Only Watch 2021,4,Only Watch 2023,10,Oris,44,paillonne,1,Panerai,112,Parmigiani,17,Parmigiani Fleurier,36,Pascal Coyon,1,Patek,62,Patek Philippe,139,Pedrozo & Piriz,1,perpetual calendar,155,Perrelet,12,Petermann Bedat,3,Phenomen,1,Philippe Dufour,1,Phillips,10,Piaget,41,Pierre DeRoche,2,pilot,1,pilot watch,115,Pininfarina,1,Pisa,17,Pisa 1940,5,Pisa Circle,13,Pita,1,planetarium,3,platinum,8,pocket watch,4,pocket watches,2,Poehlmann-Bresan,2,Poincon de Geneve,2,Porsche Design,17,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,5,Purnell,1,quartz,11,Rado,20,Ralf Tech,3,Ralph Lauren,2,rattrapante,26,Raul Pages,2,Raymond Weil,5,rectangular watches,16,reddot award,1,regatta,3,regulator,31,remontoire,5,Remy Cools,1,Renaud Tixier,1,Reservoir,2,resonance,22,Ressence,13,retrograde,10,Revelation,1,Reverso,27,review,138,RGM,1,RGM Watch Co.,1,Richard Mille,119,Richemont,4,Richmond,1,Roger Dubuis,12,Roger Smith,1,Roger W. 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Time and Watches | The watch blog: TAG Heuer celebrates its history with 10 exhibitions in 10 cities
TAG Heuer celebrates its history with 10 exhibitions in 10 cities
TAG Heuer celebrates its history with 10 exhibitions in 10 cities. TAG Heuer is celebrating more than 150 years of history and its unique heritage in watchmaking with an unprecedented exhibition, the Heuer Globetrotter. For two weeks from the 16th September, ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors. A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes.
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