Designed, developed and assembled in Switzerland by TAG Heuer, the new Connected Modular 45 was unveiled today.
Featuring an original concept which is brand new in the field of connected watches, the connected module is interchangeable with a fine watchmaking mechanical module offering a vast choice of materials, colours and combinations. The concept of modularity also applies to the lugs, strap, buckle.
The second generation of TAG Heuer's connected watch was engineered in collaboration with its partners Intel and Google and features GPS, an NFC sensor for payments, a high definition AMOLED screen, a wide selection of customizable TAG Heuer dials. The watch is water-resistant to 50 meters.
Part of the Carrera collection, the Connected Modular 45 measures 45 mm in diameter and is already available in 56 different versions, In particular, a selection of 11 standard models are systematically offered in store and 45 others on request.
The customization will enable a multitude of combinations in terms of materials and colours. For the choice of strap alone, there are no fewer than 18 references available, made from rubber, natural leather or anthracite grey leather, titanium or ceramic.
The case is proposed in satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds.
The connected module can be completed by purchasing a Swiss mechanical movement module such as a 3-hand Calibre 5, or the prestigious manufacture chronograph Tourbillon Heuer 02-T, with a titanium and carbon case and COSC certified.
In this way, you can easily change the heart of the timepiece – the module – from a connected watch to a mechanical watch, and back again, to suit the occasion and your mood.
The modularity concept extends to the software, with dial customization. The brand has developed 30 watch dials, all retaining TAG Heuer's identity, some of which are inspired by historical pieces such as the famous panda dial.
Coloured white, black, light grey, anthracite grey, chocolate brown, navy blue or gold, with sunray finish, skeleton dial, 3 hands, GMT, a chronograph with 1, 2, or 3 counters, plus a date and day window, these dials are interchangeable with a single swipe of the finger.
The TAG Heuer Connected app is available on Android but iOS support is also on the way.
Featuring 4 GB of storage memory and a latest-generation lithium battery providing more than a full day of power, the TAG Heuer Connected is fitted with a small water-resistant microphone enabling the wearer to communicate with it using Google Assistant, as well as a sapphire crystal touchscreen, to be used alongside the command crown at 3 o'clock.
The watch can easily be synchronized with a mobile phone operating on Android 4.3+ or iOS 9+. It is recharged using a contact charger by simply placing the watch on top to recharge it.
The connected and mechanical modules come with a two-year warranty. All the accessories (strap, buckle, lugs, charger) are covered by a one-year warranty.
The watches are already on sale in all TAG Heuer boutiques as well as from a selection of retailers, or available for delivery via the brand's online webstore with prices starting from Swiss Francs 1,690 / Euro 1,600 / US$ 1,650.
You can explore the 56 versions of the TAG Heuer Connected Modular 45 and create your ideal configuration at the TAG Heuer website.