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Armin Strom launches an innovative on-line watch configurator

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With many exposed components visible through the openwork or skeletonised dials, Armin Strom timepieces seems to be ideal for creating new variations by combining different metals, colours and finishes. This is something that collectors love. The possibility to own something exclusive, rare and that fully meet your personal taste is a great plus for buyers of luxury wristwatches.


Well aware of this, Armin Strom has launched an on-line system which provides the opportunity for clients to create their own exclusive wristwatches.

The Armin Strom Watch Configurator is extremely easy to use and entertaining too.

After choosing the collection that you would like to configure, you can start selecting your favourite option for each of the elements that compose the watch, such as case, dial, plate, hands, barrel, bridges and so on. You can even choose the shape of the ratchet wheel and the colour of the strap stitches.

Above and below, a few steps showing the process for configuring a Skeleton Pure model





All composition options are visible at a glance and so is the price as changes are configured: the Watch Configurator calculates as you go. It is also remarkable that watches purchased through the Watch Configurator system are not more expensive than serial models produced by the brand.

Above and below, an example of configuration of a Gravity model



Once ordered, the client’s unique Armin Strom timepiece can be picked up at any nearby authorized Armin Strom retailer or even at the Armin Strom factory in Switzerland – with the additional pleasure to visit the factory where the watch was manufactured.

Armin Strom is one of the few watch manufactures able to offer such a unique service because it has the ability to create a full watch movement under one roof, therefore possessing the agility to meet the requests of the customers.

While the online Watch Configurator system offers new perspectives for the customer, it does not replace or take away from the experienced retail partner, who remains in place to offer advice and assistance as needed.

By experiencing the new Watch Configurator, readers also have the possibility to win their personalized Armin Strom watch by sharing the resulting configured watch on Instagram in a creative way. Full details about this contest can be found here. arminstrom.com


Above, a configured Skeleton Pure and, below, the watch on the wrist



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