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Reading for the week-end: the history of the Armin Strom brand

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The Armin Strom brand is an example of how it is possible to be innovative and creative, even bold and daring in some cases, while respecting watchmaking tradition and classic aesthetics.

The evolution of the brand has always been aligned to the philosophy and vision of its founder, with the watch movement always taking centre stage.

Born in 1938 in Lotzwil in the Canton of Bern, Armin Strom was trained as a watchmaker and had his first working experiences in his hometown and in St. Moritz.

Initially focused on restoring old clocks and pocket watches, in 1967 he finally opened a specialized atelier in the old town of Burgdorf, to the northwest of Bern in Switzerland, where he started creating his own timepieces.

Armin Strom in front of his Burgdorf atelier

His first masterpiece came several years later, in 1981. It was a gold pocket watch, numbered 001, featuring calendar and moon phases with a precious dial made of a blue lapis lazuli. The hand-engraved movement gave evidence of his exceptional manual dexterity and meticulous attention to the smallest details.

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