Tiffany’s watchmaking tradition goes back to the 1840s. During its long history, the New York company introduced many memorable and awarded timepieces and clocks so it is normal for Tiffany's designers to take inspiration from models of the past.
The unconventional Tiffany East West watch makes no exception. In fact, its design looks back to the "Purse Watch", a folding travel clock that Tiffany created in the 1940s.
The rectangular model is now available in a larger version, perfect for the male wrist and flawlessly manufactured with Swiss-made self-winding movements and components.
The Tiffany East West Automatic shows a strong character with a unique style. The large stainless steel case (46.5 x 27.5 mm) sits nicely on the wrist with a sapphire crystal to precisely follow the curved profile of the case.
The solid back features a sapphire crystal opening which displays part of the 4Hz (28,800 vph) Tiffany TCO.2558 automatic movement and its oscillating weight. Offering a power reserve of 40 hours, the movement is meticulously finished with circular graining, snailing and Côtes de Genève motif.
The horizontally set dial is beautifully finished, with blued hours and minutes hands and a radial guilloché motif to animate the white surface and the eye-catching gold poudré numerals (real gold is crushed into a fine powder, made into a mixture and painted onto the dial).
The unusual layout of the dial - rotated 90 degrees clockwise compared to what you would expect - becomes easy to read very quickly once you start wearing the watch and it proves to be particularly comfortable while you are driving or typing.
Water-resistant to 30 metres / 100 feet, the Tiffany East West Automatic in stainless steel with white dial (ref. 36813938) has a price of Euro 5,050 / US$ 4,750. tiffany.com
The East West Automatic with two other East West models: the smaller two-hand and the mini
The folding travel clock created by Tiffany in the 1940s which inspired the East West model