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Reading for the week-end: the history of the Richard Mille brand

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2001: Richard Mille launches his first timepiece creating a new trend in watchmaking. At the origin of his venture a bold vision: applying to watches the techniques and the materials employed in the most innovative sectors, such as in F1 racing cars or airplanes.

From the very beginning, Richard Mille watches were born of experimental research on high-tech materials with a distinctive design to reinforce the idea of performance. In fact, one of the brand’s first slogans was: "a racing machine on the wrist".

But, at the same time, Richard Mille demonstrated great respect for the Swiss tradition of fine watchmaking, creating extremely complex mechanical movements, assembled and finished by hand.

Born in Draguignan, France in 1951, Richard started his career in the watchmaking industry in 1974 and had management roles in various watch brands then becoming, in the early 1990s, managing director (and shareholder) of the watch division of renowned French jewellery firm Mauboussin.

It was in these years that Richard Mille met Giulio Papi, one of the most talented watchmaker of our times and Director of Research and Development at Audemars Piguet Renaud et Papi (APR&P), Audemars Piguet's high-end watch making division.

In 1999, Richard Mille decided to create his personal brand of luxury watches with the objective to break the traditional codes related to high-end watches, often associated to a baroque style and precious materials like gold and platinum

Continue reading and discover the history of the brand that in few years was able to create the timepieces which have become the ultimate symbol of wealth and success.

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