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China’s Mars Exploration Program in 2020 will keep time with TAG Heuer

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Last August 23 in Beijing, at a press conference in the presence of Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, with the Director of the lunar exploration program and space engineering center under the State Administration of Science, Technology and Industry for National Defense, Mr. Jizhong Liu and the Chief Designer of The Mars Exploration Mission, Mr Rongqiao Zhang, TAG Heuer announced that it will be the official timekeeping partner of China’s Mars Exploration Program.


The partnership was kicked off with the unveiling of the program logo and the exterior design of the first-ever Mars rover of China.




Space exploration is not a novelty for the brand.

In 1962, during first manned US orbital flight in a Mercury capsule, astronaut John Glenn was wearing a stopwatch manufactured by Heuer. The watch was modified with elastic bands to fit over the sleeve of Glenn’s spacesuit. The watch was selected by NASA for its ability to withstand the high G-forces of lift-off.


The original Heuer 2915 A worn by John Glen at the Smithsonian Institution National Air and Space Museum 


This original stopwatch is now at the Smithsonian Institution National Air and Space Museum, the replica is kept at the TAG Heuer Museum at La Chaux-de-Fonds.

The replica of the Heuer 2915 A at the TAG Heuer Museum at La Chaux-de-Fonds

Scheduled to launch in 2020, this Mars mission is one of China’s most important space exploration mission since its manned spacecraft, lunar exploration flights. China’s first Mars program will consist of orbiting, landing and rover deployment in one mission.

The ambitious program aims to explore the topography, soil, environment, and atmosphere of Mars, as well as the distribution of ice and water on the planet, its physical fields and internal structure. tagheuer.com

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