Zurich-based SevenFriday presented the V-Series, a collection somehow inspired to the themes of engines and industrial machinery.
Highlights of the new series include a new case shape, an unusual way to indicate the time, a patented fast strap changer and an embedded NFC chip that allows authentication of official SevenFriday watches by consumers and retailers.
The stainless steel case features a sunray brushed top bezel and it is equipped with a fast strap change system that uses the two pushers on the left side of the case. Size is 44.3 mm x 49.7 mm for a total thickness of 12.85 mm.
Protected by an anti-reflective domed mineral glass, the multi-level dial features a 120° hours and minutes display which is based on a patent pending "additioner" system.
The hour arc ranges from 0 to 4 with an "additioner" disc to add +0, +4 or +8 hours. In the picture below, the hand between 3:15 is actually indicating 7:15 taking into consideration the "4+" hours to add.
Seconds are displayed in a similar way with a +0, +20 or +40 "additioner". On the left of the hour display, a day/night aperture indicates if it is AM or PM.
The V-Series includes two models: the SevenFriday V1/01 and the SevenFriday V2/01. Technically identical, they have different colours: the first with a white/blue dial and the second characterised by black and "old" yellow tones.
The movement of choice is the Japanese automatic calibre Miyota 82S7 which beats at 21,600 vibrations per hour and offers 40 hours of power reserve. Its balance wheel is visible on the dial side. Miyota is a Citizen company.
The back case reflects SevenFriday's transparency policy disclosing key information on product’s origins. The V-Series (and from now all new SevenFriday watches) are equipped with a NFC chip which is used to authenticate the watch. In fact, it is possible to scan the watch with a mobile phone (NFC enabled) and check the authenticity of the watch.
The SevenFriday V-Series will have a retail price of Swiss Francs 1,055 / Euro 1,000 before taxes. sevenfriday.com