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Swiss watch exports: January-April 2015 trend

Swiss watch exports maintained a stable outlook in the first four months of 2015 based on data released by the Federation of the Swiss Watch Industry.

The total export value was 1.8 billion francs (-0.8% compared to April 2014).


Precious metal watches, particularly gold, showed a decline, clearly dragging down the overall result. On the plus side, bimetallic timepieces made the strongest positive contribution, while steel stagnated. Volumes showed a more pleasing trend, thanks mainly to steel and the category of other metals.


Growth was concentrated in the segment of watches costing less than 200 francs (export price) where the number of timepieces increased by 7.9%. Between 200 and 3,000 francs, downturns were in the order of -7%. Timepieces costing more than 3,000 francs were not a driving force in April and their value was down slightly.

The table below shows the trend in the January-April 2015 period in the fifteen main markets (total value in million Swiss Francs and % variation by comparison with the same period of 2014):

1
Hong Kong1,132.4-15.6%
2
USA786.3+8.9%
3
China473.0+13.2%
4
Italy 390.3+13.5%
5
Japan385.3-10.5%
6
Singapore376.7+11.4%
7
Germany373.0-0.3%
8
France349.2+7.3%
9
United Kingdom346.3+30.0%
10
UAE325.2-12.7%
11
South Korea229.7+27.5%
12
Taiwan161.8+12.8%
13
Spain146.9+9.8%
14
Saudi Arabia124.0+16.3%
15
Thailand96.4+22.2%

While there were few declines on main markets, those in evidence were significant. The decline in exports in Hong Kong seems to be aligned with the reality of local sales.

The United States continued the positive trend just like China that recorded particularly strong growth, albeit somehow distorted by temporary exports.

Japan registered a decline, though less steep than on other markets. An unfavourable base effect due to an excellent 2014 is a key factor in this result.

In Europe, Italy, France and United Kingdom recorded strong growth.

COMMENTS

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Name

A. Lange & Sohne,52,AkriviA,6,alarm,3,Alpina,7,Andersmann,2,Andreas Strehler,4,Angelus,3,annual calendar,22,Anonimo,2,Antiquorum,1,Antoine Martin,2,Antoine Preziuso,1,Apple,1,Apple Watch,1,Aquadive,1,Armin Strom,22,Arnold and Son,18,Astarwatch,1,Ateliers deMonaco,2,Auctions,46,Audemars Piguet,26,Autodromo,1,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baume et Mercier,15,Bell & Ross,14,Bernard Lederer Universe,1,Blancpain,22,BLU,1,blue dial,2,Bonhams,1,Bovet,3,Brands histories,1,Breguet,38,Breitling,33,Bremont Watch Company,3,Breva,2,bronze,2,Bücherei,1,Bulgari,24,Burberry,1,C3H5N3O9,1,carillon,1,Carl F. Bucherer,2,Carrera,4,Cartier,35,ceramic,2,Chaumet,2,chiming hour,3,Chopard,21,Christie's,2,Christophe Claret,5,Christopher Ward,3,chronograph,264,chronometer,22,Chronoswiss,3,Citizen,2,co-axial,1,column-wheel,7,complete calendar,4,complications,53,concept watch,4,Concord,1,constant-force,23,Corum,11,CSEM,1,Czapek,1,Daytona,2,De Bethune,11,de Grisogono,2,dead seconds,14,detent escapement,2,DeWitt,7,diving watches,108,double regulator,1,drei,1,dress watches,195,dual time,67,Eberhard,9,Edox,1,El Primero,13,Emile Chouriet,1,Emmanuel Bouchet,1,enamel dial,5,enamelling,14,Equation of time,5,Eterna,17,exhibitions,1,F.P.Journe,14,Faberge,2,Favre-Leuba,1,feature article,2,features,21,Ferdinand Berthoud,2,flyback,28,Fondation de la Haute Horlogerie,1,Fortis,3,Franck Muller,5,Frederique Constant,6,Gallet,1,Geneva Watchmaking Grand Prix,8,Georg Jensen,1,George Daniels,2,Girard-Perregaux,35,Glashuette,14,Glashuette Original,1,Glashütte,27,Glashütte Original,29,Glycine,2,GMT,47,GoS,1,GoS Watches,1,GPHG,4,Graham,5,Grand Feu,2,Grand Prix d’Horlogerie de Geneve,8,Grand Seiko,6,Grande Complication,16,Grande Sonnerie,3,Greubel Forsey,17,Gronefeld,5,Grönefeld,5,Grossmann,3,guilloché,1,H. Moser and Cie,18,Habring,4,Habring2,5,Hajime Asaoka,1,Hallmark of Geneva,1,Hamilton,10,hands-on,6,Harry Winston,8,Hautlence,2,Hermes,10,high jewellery,1,Hublot,10,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,12,Icon,1,independent watchmaker,3,industry news,79,IWC,58,Jaeger-LeCoultre,67,Jaquet Droz,12,JeanRichard,3,jumping hours,18,Junghans,5,Kaj Korpela,1,Kari Voutilainen,4,Korpela,1,Krayon,1,Ladies watches,68,Lang & Heyne,1,Lange,6,large date,1,Laurent Ferrier,10,Le Garde Temps,1,Lemania,1,Leroy,3,Linde Werdelin,1,Longines,27,Louis Erard,1,Louis Moinet,4,LVMH,2,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,marine chronometer,1,Maurice de Mauriac,1,Maurice Lacroix,5,MB&F,20,MCT,1,MeisterSinger,20,metiers d'art,1,mido,2,military watches,6,Minerva,1,Ming,1,Minute Repeater,31,Montblanc,37,moon phases,59,Moritz Grossmann,17,Moser,18,Muhle,3,Mühle-Glashütte,3,mystery watches,2,Nautilus,2,New Britain Corp,1,new watches,1399,Nomos,14,Ochs und Junior,3,Officine Panerai,43,Omega,50,Only Watch,2,Only Watch 2015,4,Only Watch 2017,2,Oris,21,Panerai,16,Parmigiani Fleurier,14,Pascal Coyon,1,Patek,2,Patek Philippe,51,perpetual calendar,60,Perrelet,4,Philippe Dufour,1,Phillips,2,Piaget,15,Pierre DeRoche,1,pilot watch,48,platinum,1,pocket watch,2,pocket watches,2,Poincon de Geneve,1,Porsche Design,10,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,4,quartz,2,Rado,4,Ralf Tech,2,Ralph Lauren,2,rattrapante,13,Raul Pages,1,Raymond Weil,1,rectangular watches,3,regulator,12,remontoire,2,resonance,2,Ressence,4,retrograde,2,Revelation,1,Reverso,13,Richard Mille,37,Richmond,1,Roger Dubuis,11,Roger Smith,1,Roger W. Smith,1,Rolex,24,Romain Gauthier,5,Romain Jerome,1,Royal Oak,13,Rudis Sylva,1,Seiko,10,SevenFriday,2,SIHH 2012,4,SIHH 2013,25,SIHH 2014,36,SIHH 2015,43,SIHH 2016,44,SIHH 2017,40,SIHH 2018,12,Singer,1,Singer Reimagined,1,single hand,2,single-hand watches,4,Sinn,8,skeleton,11,smartwatch,6,solar energy,1,Sotheby's,3,Speake-Marin,3,Speedmaster,8,split seconds,4,sport watches,307,squelette,32,steampunk,1,striking time,8,SuisseMecanica,1,Swatch,2,Swatch Group,3,table clocks,2,Tag Heuer,53,terra Cielo Mare,1,Tiffany,10,top news,26,Torsti Laine,1,tourbillon,180,Tudor,9,Tutima,1,ultra thin,21,Ulysse Nardin,24,Union Glashutte,1,Urban Jurgensen,13,Urwerk,11,Vacheron Constantin,59,Van Cleef & Arpels,5,Vauchier Fleurier,1,Vianney Halter,3,Vulcain,9,wandering hours,1,Watches & Wonders,14,Watches&Wonders,1,worldtime,23,Zenith,35,Zodiac,1,
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Time and Watches: Swiss watch exports: January-April 2015 trend
Swiss watch exports: January-April 2015 trend
Swiss watch exports: January-April 2015 trend. Swiss watch exports maintained a stable outlook in the first four months of 2015 based on data released by the Federation of the Swiss Watch Industry. Swiss watch exports: 12 months moving average. Swiss watches exports by material in April 2015.
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