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MB&F - HMX

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In 2015 MB&F celebrates 10 years since the brave move of Maximilian Büsser to start his own brand or, as he says, "horological creative lab".

And, even on this occasion, MB&F has a surprise. While most watch brands celebrate anniversaries releasing highly expensive timepieces, MB&F decided to do the opposite and for its 10th anniversary presents the HMX, the most affordable Horological Machine to date. This way MB&F wants to thank collectors and supporters who helped the brand to grow year after year.


The design of the case, extremely challenging to manufacture, is clearly inspired by supercars, one of the great passions of Büsser.



Made of stainless steel and grade 5 titanium, the case (46.8 x 44.3 x 20.7 mm) was not only carefully designed but also weighed in order to give the right feelings to the wearer, not too heavy but also not too light.

The HMX is available in four variations, each characterised by the colour used for display, movement and strap details. And, of course, the colours are taken from the motor racing world: Lotus black, British racing green, Bugatti blue or Ferrari red.


The vertical hour and minute display on HMX are derived from circular discs rotating flat on top of the movement. Each of the two discs (one for the bi-directional jumping hours, one for the minutes) is printed with mirror image numerals that are reflected and magnified by two triangular shaped optical prisms so that they display vertically.


A gap between the two prisms allows light to flood onto the Engine from the front as well as the top, and the light coming in from the top backlights the indications, making them even more legible. Finally, a convex lens magnifies the numeral for improved legibility.



The vertical forward-facing display makes the HMX an excellent driver’s watch as there is no need to lift the wrist from the steering wheel to read the display. Another link to the world of cars.

The jumping hour and trailing minutes module was developed in-house by MB&F and it is powered by a Sellita gear train with a balance wheel beating at 28,800 vibrations per hour with a power reserve of 42 hours. The automatic winding rotor is made of 22K gold.


The MB&F HMX will be available in four limited editions of 20 pieces each at the price of Swiss Francs 29,000 before taxes. mbandf.com


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