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HEAD Genève launches a new Chair in Watch Design

Located in the heart of Geneva, HEAD Genève is one of the major art and design training institutions in Switzerland. Welcoming more than 700 students from 40 different nationalities, the school offers BA and MA courses in Visual Arts, Cinema, Graphic Design, Interior Architecture, Fashion, Jewelry and Accessories Design, Media Design and Spaces and Communication.




In 2015, HEAD Genève will launch a new Chair in Watch Design as an optional specialisation within the Product and Industrial Design program at HEAD Genève and will include classes in watch design and culture.

Despite of Geneva being the recognised worldwide capital of watchmaking, quite surprisingly there was not yet a specific chair in watch design. HEAD Genève is now going to fill the gap.

The Chair in Watch Design will be part of the Bachelor of Arts in Product and Industrial Design, major in Jewellery and Accessory Design, and the Master of Arts in Design, major in Fashion and Accessory Design.

Appropriately integrated within the wider context of the field of design, the program will offer a specific pathway within the general curriculum of jewellery and accessory design.

The course will develop three main lines:
- understanding watches (history of timekeeping and watchmaking, concepts and production);
- technical development (2D and 3D representation and animation, 3D modelling, ergonomics, materials, finishes and surface treatments, technical innovation);
- understanding the watch market (watch marketing, market analysis, strategy, price and positioning, spirit of brands).

The program will be led by Marco Borraccino, watch designer and lecturer in the design of watches, industrial products and luxury goods, who has taught at HEAD Genève since 2008, where he has gradually developed training in this sector. He will be assisted by three or four key figures from the watchmaking world as well as numerous external international contributors.

The scientific committee includes well known personalities of the watchmaking world:

Maximilien Busser, MB&F

Timm Delfs, journalist

Manuel Emch, RJ-Romain Jerome Watches

Bernard Gautier, Beroma SA

Eric Giroud, designer

Carine Maillard, Grand Prix de l’Horlogerie de Genève

Fabrice Paget, The Luxury Brand Agency

Catherine de Vincenti, CDV Consulting

Jean-Marc Wiederrecht, Agenhor SA

The program will launch on September 2015 with application deadlines in March 2015 and entrance examination starting in April 2015.

For more information: www.hesge.ch/head

COMMENTS

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Name

A. Lange & Sohne,47,AkriviA,6,alarm,3,Alpina,7,Andersmann,1,Andreas Strehler,4,Angelus,3,annual calendar,22,Anonimo,2,Antoine Martin,2,Antoine Preziuso,1,Apple,1,Apple Watch,1,Aquadive,1,Armin Strom,20,Arnold and Son,18,Astarwatch,1,Ateliers deMonaco,2,Auctions,38,Audemars Piguet,22,Autodromo,1,BaselWorld 2013,50,BaselWorld 2014,53,Baselworld 2015,69,Baselworld 2016,27,Baselworld 2017,64,Baume et Mercier,15,Bell & Ross,12,Bernard Lederer Universe,1,Blancpain,19,BLU,1,Bovet,2,Breguet,33,Breitling,31,Bremont Watch Company,3,Breva,2,bronze,2,Bücherei,1,Bulgari,22,Burberry,1,C3H5N3O9,1,carillon,1,Carl F. Bucherer,2,Carrera,4,Cartier,33,Chaumet,2,chiming hour,2,Chopard,18,Christie's,1,Christophe Claret,5,Christopher Ward,3,chronograph,249,chronometer,17,Chronoswiss,3,Citizen,2,co-axial,1,column-wheel,7,complete calendar,2,complications,52,concept watch,4,Concord,1,constant-force,20,Corum,11,CSEM,1,Czapek,1,Daytona,1,De Bethune,11,de Grisogono,2,dead seconds,13,detent escapement,2,DeWitt,7,diving watches,101,double regulator,1,drei,1,dress watches,173,dual time,61,Eberhard,8,Edox,1,El Primero,13,Emile Chouriet,1,Emmanuel Bouchet,1,enamel dial,3,enamelling,13,Equation of time,4,Eterna,17,F.P.Journe,14,Faberge,2,Favre-Leuba,1,features,14,Ferdinand Berthoud,1,flyback,27,Fondation de la Haute Horlogerie,1,Fortis,3,Franck Muller,5,Frederique Constant,4,Geneva Watchmaking Grand Prix,6,Georg Jensen,1,George Daniels,1,Girard-Perregaux,33,Glashuette,12,Glashütte,22,Glashütte Original,24,Glycine,2,GMT,45,GPHG,1,Graham,5,Grand Feu,1,Grand Prix d’Horlogerie de Geneve,6,Grand Seiko,4,Grande Complication,16,Grande Sonnerie,2,Greubel Forsey,16,Gronefeld,5,Grönefeld,5,Grossmann,3,guilloché,1,H. Moser and Cie,17,Habring,4,Habring2,5,Hajime Asaoka,1,Hallmark of Geneva,1,Hamilton,8,hands-on,3,Harry Winston,8,Hautlence,2,Hermes,9,high jewellery,1,Hublot,8,Hybris Artistica,1,Hydro Mechanical Horologists,7,HYT Watches,11,independent watchmaker,3,industry news,65,IWC,50,Jaeger-LeCoultre,64,Jaquet Droz,11,JeanRichard,3,jumping hours,16,Junghans,4,Kaj Korpela,1,Kari Voutilainen,4,Korpela,1,Ladies watches,63,Lang & Heyne,1,Lange,4,large date,1,Laurent Ferrier,9,Le Garde Temps,1,Lemania,1,Leroy,3,Linde Werdelin,1,Longines,24,Louis Moinet,4,LVMH,1,Maîtres du Temps,1,Manufacture Contemporaine du Temps,3,Manufacture Royale,3,marine chronometer,1,Maurice de Mauriac,1,Maurice Lacroix,5,MB&F,19,MCT,1,MeisterSinger,17,mido,1,military watches,6,Minute Repeater,31,Montblanc,33,moon phases,56,Moritz Grossmann,11,Moser,17,Muhle,3,Mühle-Glashütte,3,mystery watches,2,Nautilus,2,New Britain Corp,1,new watches,1280,Nomos,10,Ochs und Junior,3,Officine Panerai,40,Omega,40,Only Watch 2015,4,Oris,19,Panerai,13,Parmigiani Fleurier,11,Pascal Coyon,1,Patek Philippe,45,perpetual calendar,57,Perrelet,4,Philippe Dufour,1,Phillips,1,Piaget,14,Pierre DeRoche,1,pilot watch,43,platinum,1,pocket watch,1,pocket watches,2,Poincon de Geneve,1,Porsche Design,10,Pre-SIHH 2016: Cartier - Clé de Cartier Automatic Skeleton,1,pulsometer,4,quartz,2,Rado,3,Ralf Tech,2,Ralph Lauren,2,rattrapante,13,Raul Pages,1,Raymond Weil,1,rectangular watches,1,regulator,10,remontoire,2,resonance,2,Ressence,4,retrograde,2,Revelation,1,Reverso,12,Richard Mille,31,Richmond,1,Roger Dubuis,10,Roger Smith,1,Roger W. Smith,1,Rolex,23,Romain Gauthier,5,Romain Jerome,1,Royal Oak,12,Rudis Sylva,1,Seiko,7,SevenFriday,2,SIHH 2012,4,SIHH 2013,25,SIHH 2014,36,SIHH 2015,43,SIHH 2016,44,SIHH 2017,40,SIHH 2018,1,Singer,1,Singer Reimagined,1,single hand,1,single-hand watches,3,Sinn,6,skeleton,11,smartwatch,6,solar energy,1,Sotheby's,1,Speake-Marin,3,Speedmaster,8,split seconds,4,sport watches,270,squelette,32,steampunk,1,striking time,5,SuisseMecanica,1,Swatch,2,Swatch Group,2,table clocks,1,Tag Heuer,48,terra Cielo Mare,1,Tiffany,8,top news,16,Torsti Laine,1,tourbillon,171,Tudor,8,ultra thin,21,Ulysse Nardin,20,Union Glashutte,1,Urban Jurgensen,9,Urwerk,9,Vacheron Constantin,53,Van Cleef & Arpels,5,Vauchier Fleurier,1,Vianney Halter,3,Vulcain,9,wandering hours,1,Watches & Wonders,14,Watches&Wonders,1,worldtime,21,Zenith,32,Zodiac,1,
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Time and Watches: HEAD Genève launches a new Chair in Watch Design
HEAD Genève launches a new Chair in Watch Design
Located in the heart of Geneva, HEAD Genève is one of the major art and design training institutions in Switzerland. Located in the heart of Geneva, HEAD Genève is one of the major art and design training institutions in Switzerland. The program will be led by Marco Borraccino, watch designer and lecturer in the design of watches, industrial products and luxury goods.
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Time and Watches
http://www.timeandwatches.com/2014/12/head-geneve-launches-new-chair-in-watch.html
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